In 2022 Rana Labs made an alliance with Gronn to collaborate in SumArte x Guate, a talent competition for designers and illustrators who love their country. The objective of the contest, for 4 years now, is to showcase the talent of different Guatemalan artists by capturing their designs on Gronn cups, helping to generate a link between design, art and the planet. The contest is divided into 4 categories which are: Iconic Places, Mayan Heritage, Traditions and Culture and Sustainable Development Goals. To publicize this initiative, which in addition to promoting art, encourages to give a second chance to glass bottles but now converted into a glass, Rana Labs joined x Guate in the production of all audiovisual materials and photographs for the dissemination and promotion of the same.
