In Uganda, Rana Labs produced a nationwide campaign for a combined audience of over 20 million citizens to share the successes of USAID assistance with the Ugandan public. In over twenty radio and social media spots, an extensive portfolio of USAID support was documented from each geographic region and each technical sector of USAID support. Radio spots were shared with over a dozen nationwide radio stations in over seven major languages and promoted during peak hours with DJ mentions, guest interviews, and more. The campaign was also promoted in the Kampala newspaper, the Daily Monitor, and online via the US Embassy in Kampala’s Facebook and YouTube pages.
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