Rana Labs designed and implemented a communication campaign to make visible, raise awareness, and promote the participation and inclusion of people with disabilities in society and uphold their fundamental human rights. The aim of the campaign was to protect the rights of people with disabilities and ensure fair access to education and decent work. Through storytelling and additional materials, we sought to raise awareness of the rights of people with disabilities through a friendly, simple and timely dialogue.
The film depicts a bookstore cafe where people with different disabilities interact. Raúl, a person living with a disability, arrives at the cafe and struggles to interact with others. To combat this, the cafe makes some reasonable accommodations and promotes an environment defined by empathy and inclusion for all.
Disabilities made visible:
To generate a campaign and analyze its reach and conclusions, Rana Labs designed infographics based on the central axes of the campaign:
With the objective of generating a campaign and analyzing its reach and conclusions, Rana Labs designed infographics based on the central axes of the campaign: