All materials were produced in both Spanish and the indigenous Maya K’iche’ language. Rana hosted a creative workshop for students to bring the characters of the campaign to life through graphic and visual communications methods. All the audiovisual products and printed materials, such as didactic agendas for teachers and vinyl blankets, were delivered to each of the 225 schools in four municipalities in the department of Totonicapán in Guatemala.
Video: Teachers’ existing knowledge of food and nutrition issues were taken into account when formulating key messages, as the diagnosis revealed that many were previously unaware of these issues. We shot the nutrition video in a kitchen, since all the schools in the Learning for Life program in Totonicapán have one. The video primarily highlighted food that, according to the teachers’ analysis, the girls and boys identified most frequently: bananas, rice, avocado, beans, and pork rinds (which was presented as a bad fat character).